Care in Motion

The Small-Business Story

Shutdowns, social distancing, masking — last year’s global pandemic threatened to divide the country.

The 2021 Aflac Business Culture Survey revealed that despite societal tensions, one thing brought people together: support for small businesses. The bond actually grew between American business owners, their employees and their customers as they united to weather the adversity.
Learn More

Across the board, owners, customers and employees behaved more like members of a warm village.

  • 49% of patrons tipped or spent more to support their local businesses, even the 45% of those who saw a drop in personal income.
  • 62% of consumers were willing to spend more to support a local business.
  • 53% of small-business owners became more informed of their employees’ personal lives.
  • 82% of small businesses maintained or increased employee benefits.
View More Survey Insights

The “Small Town” Effect

Communities of all sizes rallied behind their small businesses amid a global pandemic.

No matter their region, background or ideology, Americans are remarkably united in support of one thing: small businesses.

Throughout the trials of 2020, the bonds between America’s small businesses and the communities they serve only grew stronger.
Survey Findings Infographic and Report

Animated Series: Small Businesses Brought Us Closer

Meet Chloe. Of Chloe’s Candy on Main Street.

Meet Amir. Owner of Coming Up Poses.

The 2021 Aflac Business Culture Survey examines how small-business owners adapted to meet the pandemic’s challenges and how their relationship with their customers, employees and communities changed. 

The result? Business owners, customers, and employees actually built community and a small-town culture of care spread across the U.S.

2021 Aflac Business Culture Survey

Use this interactive dashboard to take a deeper dive into the survey findings.
The pandemic emphasized the value of employees, their loyalty and efforts to remain engaged and productive in difficult times, which included employee benefits. Even among the 45% of businesses with decreased profits, 82% of small-business owners either maintained or increased the level of employee benefits during the pandemic.

Small-Business Solutions

Aflac is a proud partner of small businesses across the globe, and we are proud to help employers provide a suite of benefits options that works best for their business and employees. As an industry leader in supplemental insurance, we’ve analyzed the full benefits picture and extended our portfolio through both career partnerships and new technology to help address employers’ biggest pain points.
Learn More

Individual Policies: Coverage underwritten by American Family Life Assurance Company of Columbus. In New York, coverage underwritten by American Family Life Assurance Company of New York. Direct to Consumer individual coverage underwritten by Tier One Insurance Company.

Aflac Worldwide Headquarters | Columbus, GA

Aflac Group Policies: Continental American Insurance Company (CAIC), a proud member of the Aflac family of insurers, is a wholly-owned subsidiary of Aflac Incorporated and underwrites group coverage. CAIC is not licensed to solicit business in New York, Guam, Puerto Rico, or the Virgin Islands. For groups sitused in California, group coverage is underwritten by Continental American Life Insurance Company. For groups sitused in New York, coverage is underwritten by American Family Life Assurance Company of New York.

Aflac Group | Columbia, SC

“Aflac” may include American Family Life Assurance Company of Columbus, American Family Life Assurance Company of New York, Continental American Insurance Company (marketed as “Aflac Group”), Tier One Insurance Company, and any other affiliated companies (collectively, “Aflac”), as applicable to the entity from whom you receive insurance services.

‡ "2020-2021 Aflac WorkForces Report".

In Arkansas, Riders CIRIDERAR, CIRIDERHAR. In Oklahoma, Riders CIRIDEROK, CIRIDERHOK. In New Jersey, Riders CIRIDERNJ and CIRIDERHNJ. In Oregon, Riders CIRIDEROR, CIRIDERHOR. In TX, Riders CIRIDERTX, CIRIDERHTX. The Aflac Plus Riders are not available for residents in Idaho, New York, Pennsylvania or Virginia.

Exp. 8/22
arrow-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram