Care in Motion

The Small-Business Story

Shutdowns, social distancing, masking — last year’s global pandemic threatened to divide the country.

The 2021 Aflac Business Culture Survey revealed that despite societal tensions, one thing brought people together: support for small businesses. The bond actually grew between American business owners, their employees and their customers as they united to weather the adversity.
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Across the board, owners, customers and employees behaved more like members of a warm village.

  • 49% of patrons tipped or spent more to support their local businesses, even the 45% of those who saw a drop in personal income.
  • 62% of consumers were willing to spend more to support a local business.
  • 53% of small-business owners became more informed of their employees’ personal lives.
  • 82% of small businesses maintained or increased employee benefits.
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The “Small Town” Effect

Communities of all sizes rallied behind their small businesses amid a global pandemic.

No matter their region, background or ideology, Americans are remarkably united in support of one thing: small businesses.

Throughout the trials of 2020, the bonds between America’s small businesses and the communities they serve only grew stronger.
Survey Findings Infographic and Report

Animated Series: Small Businesses Brought Us Closer

Meet Chloe. Of Chloe’s Candy on Main Street.

Meet Amir. Owner of Coming Up Poses.

The 2021 Aflac Business Culture Survey examines how small-business owners adapted to meet the pandemic’s challenges and how their relationship with their customers, employees and communities changed. 

The result? Business owners, customers, and employees actually built community and a small-town culture of care spread across the U.S.

2021 Aflac Business Culture Survey

Use this interactive dashboard to take a deeper dive into the survey findings.
The pandemic emphasized the value of employees, their loyalty and efforts to remain engaged and productive in difficult times, which included employee benefits. Even among the 45% of businesses with decreased profits, 82% of small-business owners either maintained or increased the level of employee benefits during the pandemic.

Small-Business Solutions

Aflac is a proud partner of small businesses across the globe, and we are proud to help employers provide a suite of benefits options that works best for their business and employees. As an industry leader in supplemental insurance, we’ve analyzed the full benefits picture and extended our portfolio through both career partnerships and new technology to help address employers’ biggest pain points.
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